Digital Strategy
Create a competitive advantage with theintegration of business strategy and digital strategy
Digital strategy uses technology to improve business performance by creating new products or by improving current processes. It directs the organization towards creating new competitive advantages, and includes updates to existing business models. New technology makes it possible for innovative companies to provide services that were not available before.
Today, technology has transformed business into something more than just hardware or software. As cloud technology becomes even more integrated with business, companies will move further along the journey of digital transformation. This will allow the disciplines of digital and business strategy to converge.
GoDgtl aligns companies’ digital strategies with their business demands in order to drive improvements in business performance and business value.
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Strategy Insights
Organizations tend to use the concepts of digital transformation and digital strategy interchangeably. Although the two concepts are related, they differ in significant ways.
Digital transformation drives change in three areas: customer experience, operational processes, and business models. It requires coordination across the entire organization and involves adjustments to business practices and business culture.
Digital strategy, on the other hand, focuses on technology, not culture. It uses technology to create the capabilities a company needs to become a digital business by enabling changes to business models.
Defining a digital strategy is a key component of the digital transformation process. It ensures that technology is being implemented in a way that supports business objectives. GoDgtl’s experts helps companies define digital strategies that empower changes to their business models.
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