Data Analytics

The ability to use enterprise level data and create meaningful insights is a priority for C-level leaders. IT leaders are studying corporate level strategies for data that deliver enterprise level value in order to succeed in digital initiatives. Many companies are realizing that investments in analytics help achieve more in their DX initiatives.

For most companies, data analytics focuses on numbers and dashboards that deliver data for established metrics and KPI’s. These metrics include common categories such as sales and marketing initiatives for driving leads. However, there is more to the use of data analytics in businesses. Companies are starting to analyze consumer behavior in more detailed ways than ever before.

Using advanced analytics helps to predict consumer behavior in more meaningful ways. Delivery services are using data analytics to better predict service interruptions or to provide more specific estimates of package arrivals. Sales organizations are utilizing analytics to gain more insight into their sales pipelines and to have granular data points. This enables more precise revenue calculations.

Data in an organization takes on many different shapes. As businesses embark on the path of data democratization and deeper insights via data analysis, the idea of using software to leverage analytics and information provides companies with the foundation of a basic data analytics strategy. GoDgtl can provide companies the insights, dashboards, prescriptive, and predictive analytics that highlight their current state.